Red Bull moves HC against FSSAI order on use of ‘energy’ term in drinks

Red Bull has moved to the High Court against the FSSAI's decision to prohibit the term 'energy'. The FSSAI directed several brands to stop using the term due to lack of category standards. During a court hearing, FSSAI was asked to check if any notice was given to Red Bull. Industry representatives argue that the term 'caffeinated beverages' is too broad and could confuse consumers.

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